We ❤ Search Engine Optimization, SEO. We help you to be seen locally in Stockholm!

Nowadays we use search engines for almost everything. Prior to important purchases of goods or services, it has become a must to "google" their options through the Google search engine giant. In addition, search engines are an invaluable source of both inspiration and information. How many times have you not done a simple search online to win a discussion or just refreshed your memory when you forgot something?
In fact, doing searches has become so natural that we don't even think about it anymore. Many people do a little "research" at work, at school or on the TV couch. In fact, many websites get up to 80% of their traffic from search engines. Therefore, it is easy to understand that companies put a lot of energy into making themselves visible. If you do not think so, you are not usually hot. Here comes a review on the concept of search engine optimization and why it should be taken as seriously as possible.

Search engine optimization often shortens SEO from English's Search Engine Optimization. It is a broad term for various techniques and methods to make a website more visible when searches are made on specific keywords in search engines. A concrete example makes the company's website or online store more search engine friendly when potential customers search for the products being sold. Often people talk about placing themselves high, ie getting a high ranking. Many people only look at the results on the very first page of search results. Often they do not even scroll, but content themselves with watching the top 1-5 hits. Those who ignore search engine optimization run the risk of being anchored far behind the results, which in practice means that only a few will find it via search engines.
The major search engines that Google uses today are very advanced algorithms. Old-fashioned techniques like filling a web page with keyword stuffing are no longer effective. The goal of a search engine is to provide as accurate and accurate search results as possible. Content is reviewed to ensure it is of high quality and relevant to the current search. Being deliberately misled by various tricks is not often punished and can lead to lower rankings. As a layman it is quite difficult to get acquainted with the more advanced SEO techniques, but those who work with it professionally have updated knowledge of how a website can be optimized for the best possible rankings.

First and foremost, your site becomes more visible in search engines. A direct consequence is more visitors to the site which in turn can be converted into paying customers and greatly increase the company's turnover. Another advantage is that the brand is strengthened for several different reasons. One of the best types of marketing is to get more people talking about the company or its products / services. When they are found through search engines, there is the possibility that people will start linking to the site or maybe even write a positive review that leads to more customers. A high ranking is also a quality stamp that inspires confidence, not least in comparison with lower-ranked competitors.

An investment in SEO often repays itself many times over. Advertising and other types of traditional marketing are more expensive. An example is Google Adwords where you pay for each keyword. With SEO, so-called "leads" will instead find their way to the site just by using a search engine. Hire us to get a customized solution for SEO that will generate customers for a very long time to come.