We ❤ Inbound Marketing with Hubspot

Right now we set up your Hubspot account for free so you get started with your Inbound Marketing. Outbound is out and Inbound is in, we make customers come to you instead of chasing them with a blowtorch ..

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Inbound Marketing in collaboration with Marketing House, Hubspot partner

There are many reasons to move from the old kind of marketing to Inbound Marketing. A major reason is the financial part - it is much cheaper to advertise on the internet instead of spending money on TV, radio and print ads. The results of a traditional advertising campaign are more difficult to measure than a digital campaign where it is possible to get more accurate visitor statistics which makes it more profitable.

An Inbound Marketing consultant can help set up a long-term plan for how digital marketing should look, with everything from doing a proper target audience analysis, optimizing the website and the content of social media, to how the final step in the delight process should be look.

The result with Inbound Marketing is that the company gets a head start compared to those who use Outbound Marketing, gets customers who buy more, stay longer and, above all, spread their good reputation.

Inbound Marketing with Hubspot
Inbound Marketing can most easily be described as the modern form of marketing. While the old, traditional way of marketing itself through outreach activities mostly disturbs people, Inbound Marketing works to create content that people actually like and search for themselves.
So what is Inbound Marketing? To understand it, you also need to understand what it is not.
Outbound Marketing - the old way
The opposite of Inbound Marketing is called Outbound Marketing and is the traditional form of marketing that takes place by making cold calls, sending cold e-mails (so-called spam), advertising in newspapers, radio and TV and sending out printed material. According to many, this form of advertising is both disruptive and disruptive in that customers do not choose when they want to be exposed to it. Watching TV means almost always that the exciting scenes in the film are interrupted by the fact that there is a commercial break, which creates irritation instead of interest. Most people are also familiar with the irritation that occurs when a telephone salesman calls in the middle of the dinner. Furthermore, it is expensive to market this way, and because the focus is on the sender rather than the recipient, it becomes a less effective method. The result is that the target group gets Netflix instead of watching regular TV, blocks numbers from phone sellers on the mobile and puts up a note with "no advertising thanks" on the mailbox.
This means that companies that want to market themselves effectively must adapt to keep up with the developments that are taking place. Previously, the buyer was in a greater dependency position to the seller, because it was not possible to do research the same way before. Now surveys show that as many as 50% of customers searched online for the product before they go and buy it, which means that they have a completely different type of knowledge with them already when they enter the store. The buyer is thus no longer as dependent on the seller and can easily look for another store if the product did not fit.
Inbound Marketing - the modern way
Inbound Marketing is a concept coined by Dharmesh Shah and Brian Halligan as early as 2006. They are also the founders behind HubSpot. Brian and Dharmesh realized that as the way of living is constantly changing, so too must the marketing change and change at the same pace as the buyers. Thus, one of the most important points in Inbound Marketing was created - that the focus should be centered on the buyer. While Outbound Marketing is constantly interrupting its target audience, Inbound Marketing seems to be part of the conversation. By focusing on the customers, a relevant content is created that does not focus on selling as much as possible to the customers, but on teaching them something and getting them to search for the content themselves. The right content is tailored to the target group you are targeting, which in turn attracts customers by themselves.
Inbound Marketing is marketing that is done through SEO, blogs, Youtube channels, podcasts and various social media. When the focus is first on teaching the customer, and creating a value for them in the form of information, it may later become relevant to present the services or products they provide. The content you create is called Content, and Content Marketing is an important part of the Inbound Marketing method, which consists of four steps that you will find in the next section.
The 4 lanes i inbound Marketing
Attract: As a seller of a service or product, it is important to know their target group and attract the right people to their website. You want not only visitors to the site, but visitors who hopefully can become customers, and these are best attracted with relevant content that they also searched for themselves.

Convert: Once the right visitors have found one's page, the next step is to convert them to leads, which you do by getting them to provide some form of contact information. This can be done by, for example, downloading an e-book or other material that is valuable enough, via a call-to-action button. Don't let the visitors have to think as much, but leave it to "download e-book here" to make it as easy as possible.

Close: After the visitor has been converted to a lead, the conversation can continue. From here it is time to continue to get them to take the step further to become customers. There are a few different approaches to doing this, including sending out emails (with content that is valuable and relevant to the recipient), CRM (customer relationship management, also known as customer support), closed-loop reporting and marketing automation. . These methods make it easy to send the right e-mail at the right time, monitor the history and keep track of when it is time to contact the lead.

Delight: Even after the customer has closed the deal, the conversation continues, this time to make the customer a promoter for the company. If the customer is satisfied, it will talk well about the company and help spread the rumor about what a good job you are doing, while he / she will shop again. To find out what a company did well, after the customer's purchase, you can send out a survey with questions about how the purchase was experienced. This will be a valuable tool for future sales and marketing.

Our customers tell us

Puffer helps us with Hubspot, we have got a completely different structure that we needed to develop our business. We use Hubspot's CRM system and that is a big difference for a company that has previously used Excel lists. Can really recommend this!

Gunnar MichanekPartner, Mindfulnessgruppen

We use Hubspot together with Puffer to generate more leads and relieve our sellers with automated functions. So nice to go from "Push" to "Pull", Inbound Marketing is just in line with our brand.

Ludvig Von BahrPartner, Minds Unlimited
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