There are many reasons to move from the old kind of marketing to Inbound Marketing. A major reason is the financial part - it is much cheaper to advertise on the internet instead of spending money on TV, radio and print ads. The results of a traditional advertising campaign are more difficult to measure than a digital campaign where it is possible to get more accurate visitor statistics which makes it more profitable.
An Inbound Marketing consultant can help set up a long-term plan for how digital marketing should look, with everything from doing a proper target audience analysis, optimizing the website and the content of social media, to how the final step in the delight process should be look.
The result with Inbound Marketing is that the company gets a head start compared to those who use Outbound Marketing, gets customers who buy more, stay longer and, above all, spread their good reputation.
Puffer helps us with Hubspot, we have got a completely different structure that we needed to develop our business. We use Hubspot's CRM system and that is a big difference for a company that has previously used Excel lists. Can really recommend this!
We use Hubspot together with Puffer to generate more leads and relieve our sellers with automated functions. So nice to go from "Push" to "Pull", Inbound Marketing is just in line with our brand.