We ❤ Google Ads


We'll help you show up in Google Ads. Whether you have an existing Google Ads account or not, we can help you reach your highest potential in Google Ads. The analysis is completely free and we never share your information with other companies. You also get SEK 750 if you start a new Ad account through us.


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THREE STEPS TO A SUCCESSFUL GOOGLE ADS CAMPAIGN


We first perform a keyword analysis in Google Ads to find what your customers are looking for, based on this we build campaigns to drive relevant traffic with high conversion rate to your site. We set up new ad texts and launch your campaign, now traffic is starting to flow into your website.


We implement conversion tracking for your Google Ads campaign to read which of the keywords are converting to actual customers, we can see what a customer costs and what revenue we get back at the crown. In our largest package we also build landing pages which we then test A / B for the highest possible conversion rate. Ideal for companies that want to generate Leads for their sales organization.


Generating long-term profitable campaigns requires continuous updates to your Google Account. We are there and handle this at different intervals depending on what service you have with us. It's important to understand that the more often we optimize the campaigns, the lower the cost of the Google Ad campaigns and the higher the revenue, as we can focus more on keywords with a high conversion rate.

Om Google Ads
Google Ads is the new name for Google Adwords. It's a great tool for reaching people. Today there are about 55 million searches a day and it is only increasing, what a possibility to be seen! With Google Ads, you can quickly get started and appear high in Google search results, the first search results marked with "Ad" when someone searches for a product or service are all Google Ads products. So what are you waiting for, let's get started today! Also read about our SEO services in addition to Google Ads.
Why use Google Ads?
The great potential of the tool lies in that you can get targeted marketing that reaches the people you want in a situation when they are most receptive to the product or service you want to sell. A classic situation is that a private person enters "buy a car in Gothenburg" and then an advertisement for your car company in the immediate area can appear for them. Thus, you would reach a person who is part of your target group who is currently thinking of buying a car. With the right expertise about Google Ads, it is very effective to create advertising that generates lots of leads. The choice of specific keywords and the like is extremely important and is very much about defining and selling their offer when someone clicks on the ad to stand out from all competitors. With us at Puffer, your business can get help from our consultants to design Google Ads campaigns that really deliver results.

What has made Google Ads so successful is that it follows the concept of inbound marketing. The customer discovers you through their searches, rather than becoming irrelevant and disruptive advertising. They choose to click on your ad and they are taken to a good website that gives them the answers and the information they want. Then it works like you reach out a helping hand and offer a solution to their problems. There are many reasons why this type of marketing is a glowing trend, not least because the quality gets much higher on the leads generated.

However, what attracts the most users to Google Ads is how cost-effective the tool is. The service uses PPC (Pay-Per-Click), which means that you do not pay to be seen, but rather when people actually click on your ads. For example, we have worked on many campaigns where the actual advertising cost in Google Ads has not been more than a few hundred dollars a month, while the increased sales through the company's website have been in the tens of thousands of dollars. So high is the potential for a successful advertising campaign. Few other ways to market are even close to what Google Ads can do if the tool is used properly. The exact cost of advertising depends on a number of factors, including the keyword's click cost, how competition looks, the match rate (exact match is cheaper than broad match), and your "quality score" linked to how relevant the ad is.
Does Google Ads work?
The fact that the advertising tool has grown to a record, earned billions for Google and been used worldwide as Google Adwords for 18 years before Google chose to rename it is actually proof enough of what wonders it can do for digital marketing. At the same time, businesses can easily fail with Google Ads. Most people quickly realize how much more traffic they can create to the company's website, but we at Puffer, who work with Google Ads professionally and are certified as Google Partners, know that what matters is the conversion rate. How many of those who click on an ad and come to the website actually become paying customers? Therefore, one of our most appreciated services is conversion optimization. How often do you convert your visitors into customers? What are the keywords / search phrases / queries that lead to conversion? Are there differences if a visitor uses mobile devices such as a smartphone or tablet instead of a computer? We can help you with that and many more.

Many people who try Google Ads make the mistake of being too broad and then they pay for a wide variety of different search phrases that need not be relevant at all to the services or products the company offers. It may be tempting to try to attract as many people as possible, but the secret is to attract the right people, not the whole public. The latter only leads to unnecessarily high advertising costs. We always try to make sure our customers get the most out of the money invested in digital marketing. Our in-depth analysis can show what an individual visitor costs and help you optimize your current marketing strategy.

Ad ranking for different keywords is also crucial. Similar to search engine optimization (SEO), it is a matter of having your ad appear high up and not far down. The difference is that with Google Ads, it's all about advertising and you can pay to be high up. Positions 1-3 for ads are more attractive than being on let's say positions 6-7. However, the click cost goes up for popular keywords and search phrases. With our guidance, we can look at different alternatives, calculate costs and often find great opportunities for improvement. Keywords can be niche which makes them more relevant and lower the cost, while the ad can get a better position leading to more clicks.

However, perhaps the most common trap we notice with our customers is the lack of continuous follow-up. For digital marketing, rapid changes are taking place. At regular intervals, new opportunities or new problems arise to deal with. If there is never regular control over what gives tangible results and what gives poor results in relation to the investment, it is easy to end up in the situation that the company wastes resources on inefficient marketing. It affects profitability and gives disadvantages to competitors. We at Puffer want to give you competitive advantages instead. Our goal is to maximize your return on the money you invest in Google Ads. By performing detailed analyzes we find deficiencies and make sure that they can be corrected.
How Puffer helps you reach success with Google Ads
As a Google Partner, we have been approved in the tests that show that we have the expertise to optimize your Google Ads account. It all starts with a free analysis that allows us to look at the conditions and find a tailor made solution for your company. You can read about our three steps to a successful Google Ads campaign. By using us you avoid all the common mistakes and receive continuous follow-up. You can save money and focus more on core business instead.

Our customers tell us


Puffer helps us with Google Ads and Search Engine Optimization, can do nothing but fully recommend them. Responsive, active and competent. Since the beginning with Puffer, we have increased our traffic and generated higher sales through our website than ever before.

Gunnar MichanekPartner, Mindfulnessgruppen

So awesome! In consultation with Puffer, we rebuilt our existing website according to their recommendations to increase our visibility online. From not being seen at all, we now see increasing traffic day by day while strengthening our positions on Google, super fun! They have really helped us and we are getting more and more leads day by day. 5 stars!

Ludvig Von BahrPartner, Minds Unlimited

Everything starts with a plan

Choose a plan below if you're ready to reap success in Google Ads

SMALL

Contact Us
Keyword Analysis
Keyword Planner
1 CAMPAIGNS
10 AD GROUPS
QUARTERLY OPTIMIZATION OF KEYWORDS
QUARTERLY UPDATE OF NEGATIVE KEYWORDS

MEDIUM

Contact Us
Keyword Analysis
Keyword Planner
UP TO 5 CAMPAIGNS
UP TO 10 AD GROUPS
UP TO 20 ADS
5 ADVERTISEMENTS
MONTHLY OPTIMIZATION OF KEYWORDS
WEEKLY UPDATE OF NEGATIVE KEYWORDS
CONVERSION TRACKING
RESULTS REPORTING FROM GOOGLE DATA STUDIO
CAR OPTIMIZATION AGAINST SPECIFIC DEVICES

LARGE

Contact Us
Keyword Analysis
Keyword Planner
UP TO 15 CAMPAIGNS
UP TO 30 AD GROUPS
UP TO 60 ADS
15 ADVERTISEMENTS
WEEKLY OPTIMIZATION OF KEYWORDS
WEEKLY UPDATE OF NEGATIVE KEYWORDS
CONVERSION TRACKING
RESULTS REPORTING FROM GOOGLE DATA STUDIO
CAR OPTIMIZATION AGAINST SPECIFIC DEVICES
SCHEDULING OF ADS AND BID OPTIMIZATION ON THESE
REMARKETING
PRIORITY SUPPORT

Ready to start a Google Ads account?


  • Submit your information above and we'll start a free Google Ads analysis of your existing account or a new one
  • We will then send you the analysis along with suggestions for improvements or structure if it concerns a new account.
  • We offer you SEK 750 in free advertising if you start an account through us.
  • You are now at the top of Google's search engine and traffic will immediately come to your website.

Your Google Partner for Google Ads


We love Google Ads, let's help you!

A Google Ads campaign requires continuous follow-up, if you don't, you risk losing a lot of money and your campaigns will not be competitive.


We work with Google Ads on a daily basis, which is why we have built up the expertise to get maximum effect in this fantastic tool.


We are a registered Google Partner, which means that we are able to manage clients' accounts and have provided the necessary certifications.


You always have an answer to your question within 24 hours, no questions are too small for us.


We make sure that you are always on top of the searches that have the highest conversion, in order to get the highest possible ROI on your investment.


The Google Ads analysis is completely free of charge and you obviously don't commit yourself to anything.






Snip, snap, snoot, now the fairy tale is over. Don't forget to try us!


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